How Philip Morris has created a new product category. How Philip Morris created a great marketing campaign using Aristotelian logic History of the company Philip Morris

Philip Morris International

Philip Morris International (FMI) is a leading international YouTube company whose products are sold in more than 180 countries around the world. In 2017, the company accounted for 28.0% of the light cigarette market without regulation by the PRC and the USA. FMI maintains a strong and diverse range of brands, including Marlboro, the most popular international brand in the world, and the third most popular brand, L&M. Volodya Company 6 of the 15 most popular international YouTube brands in the world.

The company is warm to the idea of a new, high-quality cigarette smoke. On the new PMI website www.pmi.com. The company's plans for the future are presented, as well as an assessment of how new products can benefit full-term residents and great health.

In connection with the production and sale of cigarettes, FMI is engaged in the development and commercialization of Reduced Risk Potential Products (“RPR”). The global mission of the company is to encourage all full-age chickens to switch to live products that are less harmful to health, less primary cigarettes. The company invests heavily in the development of innovations that have the potential to significantly reduce the risk of illness associated with chicken, and in 2015 one of these products was launched under the IQOS brand introduced to the Russian market.

In Russia, FMI is represented by two affiliated companies: factories of JSC "Philip Morris Izhora" in the Leningrad region and a branch of JSC "Philip Morris Izhora" "Philip Morris Kuban" in Krasnodar , as well as the organization of LLC "Philip Morris Sales and Marketing" with subsidiaries in order in places of the region. Zagalom, in the affiliated companies of FMI in Russia there are approximately 4,000 highly qualified facists working. Part of the market of Philip Morris International trademarks in Russia accounted for 27.1% in 2017. The company is one of the largest payers. The amount of contributions to the budgets of all regions in 2017 totaled over 220 billion rubles.

To date, FMI has invested 2 billion US dollars in Russia, including 30 million US dollars in the modernization of production facilities and infrastructure of the Philip Morris Kuban factory in 2016-17, what was announced at the end of 2015 and 2.49 billion rubles in the period 2017-2018, which will be used for the creation and modernization of the production facilities of the Philip Morris Izhora factory, intended for the production of cotton sticks in the Leningrad region Anything that is heated is for the IQOS electrical heating system.

In 2015, 2016, 2017 and 2018, affiliated companies of Philip Morris International were recognized as one of the largest employers in Russia and awarded the Top Employer certificate in Russia And in Europe.

Reduced risk products (RRP) is the term we use as a company to identify products with the potential to reduce individual risk and harm for the population in the same age as smoking cigarettes. Due to the wide possibilities of product development, the availability of production facilities, equipped with the latest technology, and the most advanced scientific evidence base in the YouTube industry, FMI will not promote the PPR portfolio, as would reveal a wide range of hardships experienced by long-term residents and the harsh consequences of the law. A report about the company can be found on the official website

Subsidiaries Philip Morris International (Switzerland) [d], Philip Morris International (Nimechchyna) [d], HM Sampoerna, PMFTC, Inc.[d], Rothmans, Benson & Hedges[d]і Papastratos[d]

The most popular brands: Marlboro, Parliament, Bond, Chesterfield, L&M, Philip Morris, PRESEDENT, HEETS (tissue stacks for the smokeless IQOS heating system).

As of 2017, 72.7% of the company's shares will belong to institutional investors, the largest of which are Capital Group Companies, The Vanguard Group, BlackRock, State Street Corporation, T. Rowe Price.

The headquarters is located near Lausanne (Switzerland).

History

The first founder of the corporation was a citizen from London Philip Morris In 1847, the company opened its first store on Bond Street, where they sold cotton and cigarettes. In 1881, Philip Morris's sons, Leopard Morris, and his partner Joseph Grunebaum formed Philip Morris & Company and Grunebaum, Ltd.. In 1885, the company changed its name to Philip Morris & Co., Ltd.. In 1894, the company gained control of the corporation. єyu pereyshov U Curtis Thomson was born in his family, and in 1902 the trademark was registered in New York. In 1919, the corporation was acquired by a US company and received registration from the State of Virginia, as Philip Morris & Co., Ltd, Inc. .

In 2014, the company launched sales of the IQOS device - an electronic heating system that uses HeatControl technology. Folds into place with the charging unit. For the IQOS test, you need special tubes, which are sold separately. The system heats the YouTube stick to a temperature of more than 350C°. The daily process of burning allows you to reduce the amount of waste products, which are on average 90-95% (lower than cigarettes). However, the IQOS supplement is not harmful and does not exclude the health risks associated with using YouTube.

In 2018, the sales volume of IQOS sticks amounted to 201.4 billion units worldwide.

Philip Morris International has been implementing the PMI IMPACT program (since 2016) - a global initiative to provide financial support to programs aimed at combating illegal trade and the evils associated with it. The selection of candidates for financing is carried out at the 3rd stage: submission of applications, consideration of proposals and types of grants for the implementation of the project. As of early spring 2017, the first round of the initiative was completed; 32 companies out of 200 applications were denied the right to a grant worth $28 million. The year 2017 has started another round. Applications were submitted by 157 participants, of which 31 projects were selected in the 2nd stage. In 2019, the participants were devastated by the Russian IT company Group-IB, and participants from 23 different countries were denied all rights to the grant. The amount allocated for the implementation of projects amounted to 21 million dollars.

Div. also

Notes

Philip Morris increased the growth of cigarettes in Russia by 10.2% in 9 months (undefined) . TARS. Date of birth: 3rd quarter of 2019.
Altria Means Tobacco: Philip Morris's Identity Crisis (undefined) . National Center for Biotechnology Information. Date of birth: 3rd quarter of 2019.
Philip Morris International Inc Institutional Ownership
Philip Morris Companies Inc. - Company Profile, Information, Business Description, History, Background Information on Philip Morris Companies Inc. (undefined) . References for Business. Date of birth: 3rd quarter of 2019.
#193 Philip Morris International (undefined) . Forbes. Date of birth: 3rd quarter of 2019.
Key Milestones (undefined) . Philip Morris International. Date of birth: 3rd quarter of 2019.
Information Philip Morris International (undefined) . Unipack.Ru. Date of birth: 3rd quarter of 2019.
Smith, Elizabeth A.; Malone, Ruth E. Altria Means Tobacco: Philip Morris's Identity Crisis // American Journal of Public Health (English) Russian: journal. - 2003. - April (vol. 93, no. 4). - P. 553-556. -

Philip Morris International (Philip Morris, PMI, FMI) is one of the largest light companies in the vibrancy of tropical viruses.

The number of manufacturing companies in the world is expected to reach over 80 thousand at 46 factories. Russia PMI has two mega-factories, one of them in the Leningrad region is the largest PMI factory in the world. More than 4 thousand of Philip Morris's specialists work in Russia - in production, marketing and sales. Crimea of Russia, large representative offices of the company in Kazakhstan, Ukraine and Belarus. The company's SND has over 6 thousand employees.

With the help of the remaining 3 rocks, Philip Morris is included in the Forbes ranking of the Top 5 largest foreign companies in Russia by revenue (234 billion rubles in 2017).

PMI is the owner of 18 leading brands of cigarettes, among the most famous ones are “Marlboro”, “Parliament”, “Bond”, “Chesterfield”, “L&M”, “Philipp Morris”, “PRESEDENT”. Part of the Philip Morris trademark market in Russia accounted for 27.1% in 2017.

Philip Morris is one of the largest tax payers in the Russian Federation. The amount of taxes and excise taxes in 2017 totaled over 200 billion rubles.

Philip Morris's robotic achievements

PMI is a company with an advanced corporate culture, European management and well-established work and management rules. Based on the results of the Soviet Union, Philip Morris in Russia and SND have both numerical advantages and low local disadvantages.

PMI hires the largest number of first-level practitioners - facists from security in a specific territory and managers from sales. These positions are on the radar of many robots “in the field.” This is the job of a sales representative who spends many hours at retail outlets. Among the advantages of this robot can be called:

high salary level, lower than the average in the FMCG market
corporate car, palivo, stilnikovy connection and food
insurance
expansion of the social package
great number of trainings and knowledge
comfortable office for work
the prospects for career growth are clear, including in the overseas branches of the company

Among the minuses, the spivorists Philip Morris named parts of processing and repeatedly noted the inconsistency of the middle-level kernels in the Pivdenny region. Thus, in Kuban, where the SND's other largest plant is located, the practice of hijacking, protecting budgets, lobbying for special interests (promoting relatives, friends), and the clan system has been registered among the Soviet Union. Similar incidents occurred in Kazakhstan.

The skin of a particular person should lie in the work of a particular person. We suspect that in the near future we will see too much positive news from the Soviet Union about working with Philip Morris in Russia and the SND. It is significant that in the Pivnichny region, in most of Russia and Ukraine, there are no such problems due to the spread of coronavirus.

Now I will apply for a vacancy with Philip Morris

Submitting an application on the official website of the company Philip Morris
online testing
video interview
final talk and case solutions

Submitting an application on the official website of the company

Processing of the company begins with the submission of an online application form on the official Philip Morris website through a special account. We do not recommend using great recruiting sites such as HeadHunter to submit resumes or profiles, as the flow of profiles from them is too large and is dominated by HR director Philip Morris. With great respect, please fill out the questionnaires posted on the official website of the company. Read more about the practice of submitting a resume with us at statti

From the applicants, the company offers a wide range of advantages:

Initiative
looking for new ideas
take a moment to read
high motivation to work
guilty communication skills
leadership
subspecialty
Always work both for the team and independently.

Ideally, the applicant needs to show them all within an hour of a video interview or a special conversation.

Online testing

Philip Morris, like most other FMCG companies, uses SHL's competitive tests to select applicants - numerical and verbal tests. The company does not provide logical or behavioral tests. All the cases of Philip Morris are based on the method of assessing the behavioral characteristics of applicants. Let's talk about this below.

Testing serves as a stage for revising your skills and correctly understanding texts, graphs and tables. Philip Morris's test recipes are not as difficult as you prepare for them.

SHL numerical tests for Philip Morris

Numerical tests SHL will now display graphs, tables and diagrams. You don’t need to perform complex calculations - other than the basic ones: addition, substitution, multiplication and division, as well as significant frequencies and sub-hundreds. It is recommended to repeat the principles of finding parts and notes - as you have not completed mathematical assignments for a long time.

Most tests include instructions for currency conversion - pay special attention to them when preparing. You have 60 seconds to complete one task, so the numerical test requires 15-20 tasks. In SHL tests, you can switch from one power supply to another and back. Therefore, since nutrition is important and unimportant, as you believe, fill it with others, and until then you will turn back later, if you run out of time.

The answer to this test can be seen at the bottom of the page. Try to take the test on your own for the first time.

Verbal tests SHL for Philip Morris

Many applicants find the Philip Morris verbal tests difficult. It is true that if you have not run such tests before, you will not be able to correctly confirm the setting of 60 seconds.

Philip Morris offers two types of verbal tests:

1. verbal tests “right – wrong – I can’t say”
2. testing for analysis of verbal information

Below you can learn about both types of verbal tests from the SHL company.

Applications of SHL verbal tests for Philip Morris

Perhaps - not so - I can’t say:

Analysis of verbal information:

Evidence and explanations of these tests can be found at the bottom of the page. Start by doing the test yourself.

Video interview with Philip Morris

If you have successfully passed the tests - the result is communicated to you immediately after passing, then over the next 1-2 days you will be called back and set a date and hour for the video interview. We need you to supply 10-15 food for the formation of a sleeping thought about you as a person and the future student of Philip Morris. The power supply can include the following:

Name the main benefits that are important to you when choosing a job.
What do you know about the Philip Morris company?
What are your goals for special and professional development?
Tell us about your way of life, your habits, your hobbies, your daily routine.

If you are a qualified worker, then you may be asked the following:

Tell us about your remaining place of work and the legacy that you died.
Tell us about your progress on projects.
Why did you leave the rest of your job?

Final talk and case solutions (assessment) Philip Morris

According to the applicants and the competitive companies, this stage is the most similar and similar (up to 8 years) to the Philip Morris approval process. It also includes two parts - group and individual. They are given massacres. The group discussion has a case study of the Philip Morris company and discussed a number of problems. Someone will verify your employment status and effectively work with the team.

Then each applicant has individual tasks - a solution to the case for a repeat year, which includes a solution to the case and his protection - a presentation on a flip chart.
Also, the individual part of the conversation often includes a role-playing game for sales skills - you need to contact the team members or professional companies to buy a block of cigarettes or other Philip Morris products.

More information about PM assessments and business case applications can be found in our articles:

After individual cases, the conversation itself is still disturbing. It is important to repeat the content of the video interview, but with a great focus on your psychological characteristics. The questions may sound like this:

Name your greatest achievements.
Point the butt of what you are aiming at the people.
What does the concept of “leadership” mean?

Since this interview lasts for the whole day, the company will hold a no-cost lunch for applicants. However, we still recommend that you prepare well for this stage, both psychologically and physically. Read about the peculiarities of the main power supply during the hour of conversation in our articles in the section.

It is important that for different branches of Philip Morris there are different cases. For example, in marketing and development - not about sales, but about teamwork, leadership, conflict management, decision making. You can also find all these cases and solutions in the psychological tests block on our website.

Pleased with the site: Only advance preparation will give you knowledge of what is expected of you in tests and interviews with Philip Morris. After preparation, you will be significantly calmer and more confident in the tests and interviews, and your chances of success will increase greatly. It’s better to spend a few hours on preparation now, don’t worry about wasting a chance later! We wish you success!

Types and solutions of tests

Reply and solution to the numerical test by Philip Morris from SHL

We know the change in the number of giraffes in the Kongtin Nature Reserve: 124-63% = 45.88
We know the ratio of the new number of giraffes to other creatures of this reserve: 45:108. If you divide 45 and 108 by 15, then we subtract 3:7

The correct answer is D.

Summary and solutions of verbal tests by Philip Morris at SHL

Probably - not so - I can’t say

According to Wikipedia, “Philip Morris initially introduced Marlboro as a brand of women’s cigarettes in 1924.” After 1954, everything changed. Having launched one of the most successful advertising campaigns in history, Leo Burnett created the famous The Marlboro Man. You didn’t bother with any views about the chicken, leave them out for the next hour. Advertising for Marlboro is a small significant influx on cigarette sales.

In fact, Philip Morris has achieved success through one strategy that is repeated. This strategy is universal: it applies to both good and dubious products. It was discovered 2300 years ago by the philosopher Aristotle. I myself understood the concept of “silogism” and “deduction”, as in Greek.

Father of Marketing from Ancient Greece

The axis is a quotation from Aristotle’s work “First Analytics”, where the term “deduction” first appears:

“Deduction is a deduction (thought, understanding), in which, if something has been left out, then out of necessity it emerges from what is due, from what is due.”

Flint McGlaughlin in the video “Brand strategy repeated” explains this in the following way:

A syllogism is a whole logical structure, in which from two given propositions, which are allowed, a third comes out.

The structure of the classic silogism:

cutaneous middle member (M) be attributed predicate (P)- M є P.
Subject (S)є middle member (M)- S є M.
Otje, subject (S) be attributed predicate (P)- S є P.

All people (M) are mortal (P).
Socrates (S) is a man (M).
Otje, Socrates (S) mortal (P).

Principles of "deductive branding"

Aristotelian silogism is the key to a successful brand strategy, whether marketers know it or not. Brandy can emulate Aristotle's words about syllogism, breaking down successful strategies that create what Flint calls “virtual syllogism.”

Philip Morris and Leo Burnett, when developing “The Marlboro People,” suddenly created an offensive virtual sylogism:

1. All people who burn Marlboro, men, men and women.
2. I smoke Marlboro.
3. Father, I am courageous, virtuous and brave.

Replacement

It seems that the idea is elementary. But she herself brought Marlboro more than its competitors, who put on safe filters and savory yakities of the tuber. Ale - and what the competitors could not understand.

Happy conversions to you!

For materials:

Philip Morris- cigarettes that are produced by the largest YouTube corporation that has grown from a single store.

In the midst of the great diversity of cigarette products, it is difficult not to gain respect for a company that produces many well-known brands.

About the Philip Morris cigarette company

Born in 1847 on Bond Street, the entrepreneur F. Morris opened a YouTube shop. Having successfully spread to the right, already in 1854 the first cigarettes came into being. In 1881, the company Philip Morris International became famous, and at the beginning of the 20th century, after registering the brand in New York, it became the most popular in the world.

Over the history of the development of the company, a number of stone workers have changed, and they are carefully and enthusiastically put to the forefront, like the founder, Philip Morris himself. Having gained popularity in the USA, the company decided not to stop in America and expand its products all over the world.

Since then, this company has become the largest YouTube enterprise, operating in 32 countries. Since 2014, Vaughn has expanded its business into the e-cigarette market. In Russia, the company began production of the Marlboro brand and the Soyuz Apollo brand.

Philip Morris International is represented by three enterprises - one in the Leningrad region, another in Krasnodar, and the third in May has over a hundred subsidiaries in various places in Russia. Part of the market in our region will become a third in the market of all companies.

All products undergo viscosity transformation, which is based on more than 250 parameters.

The base of the cigarette bag is made of 3 types of yellow tutu, which grows on 30 edges (most often on fresh ones):

Virginia. The type of tutu is the basis of a cigarette bag, it has a yellow or orange color after drying. Mix a little resin and up to 20% cherries in the sheet. It has a light, pleasant taste and aroma.
Burley. Tyutyun contains a high amount of resin and a low amount of tsukru. It does not have any pronounced relish, but imparts a slightly sour-peaty aroma.
Oriental. Tutyun from loose leaves, they must be collected by hand and dried for a long time in the sun. There is a hint of licorice taste. It grows in warm countries - Turkey, Bulgaria, Greece.

The leather brand has a unique recipe that comes from the development of different types of cotton. This is how you get the special characteristic taste of the leather mark.

Test for Kurts

See the taste of the products

The assortment offered by Philip Morris International is remarkable in its diversity and relevance: the products are popular in 180 countries and have always held leading positions among top brands.

Parliament, Marlboro, L&M, Philip Morris, Bond, Chesterfield – these are brands that have cemented their place in the market and demonstrate their status both in terms of flavor and the design of the packs.

Parliament – 12th month of the world

In 2016, the total volume of product sold amounted to 46 billion cigarettes. Parliament is more popular in 30 countries, especially in Japan, Turkey, Korea, and Russia. The unique feature of this brand is a filter that is designed to cool cigarette smoke during the chicken hour.

The brand is produced in a variety of formats, including the most widely purchased Philip Morris cigarettes.

Parliament P-line Mix is a premium model in a super-thin format with a capsule of forest berry relish. A pack of black color with a smooth transition to a juicy raspberry shade on the front side. Speech strength: nicotine 0.3, tar: 4 mg.
Parliament Aqua Blue. One of the well-known variations of the classic format in a standard white package with a company logo. Rechovini: nicotine – 0.4, tar – 5 mg.
Parliament P-Line Black. The unique filter mouthpiece and bright taste are combined with the design of the pack - on the front side there is a large letter P in a black color on a black matte background. The Linearist has a version with words added instead of words. Tar: 7, nicotine: 0.6 mg.

The line has a very recent product with two buttons.

Chesterfield – brand 50 rocks

The brand includes up to ten cigarettes that sell the most in the world.

Regularly releases limited-edition collections to satisfy the taste of the crowd:

Chesterfield Red is a classic version with great taste. The best option for this brand, even the tar content is as much as 10, and the nicotine content is 0.7 mg per unit. The pack itself speaks about the high quality of speech - there is a bright red color.
Chesterfield Blue is a classic product in a regular format with technology that allows you to eliminate less odor in a large area during the cooking hour. A pack of blue and white color, standard size. Tar: 6, nicotine: 0.5 mg.
Chesterfield Crown is a product with a carbon filter that assists partial filtration of waste products, with an aerated savor chamber and technology that reduces cigarette smoke and odor in the room. Tar: 6, nicotine: 0.5 mg.

Bond Street – top 5 for sale

The brand is named after the street, almost two hundred years ago, Philip Morris fell asleep in his business. This brand offers a wide variety of cigars, which satisfy the different tastes of friends.

Click below to see the most options:

Bond Street Blue Selection is a classic version with bright cotton that is imported. The design of the wagons is in the standard style: a white tutu with a blue insert. Tar: 6, nicotine: 0.5 mg.
Bond Street Compact Premium Mix is a compact cigarette with a capsule that allows you to extract the refreshing berry taste by pressing a button near the filter. A pack of vikonan in a bright style with a purple baby. Tar: 5, nicotine: 0.5 mg.
Bond Street Compact Blue is a product in a compact format. A stronger filter and a lasting taste from a high-acid cotton bag. The pack is standard size, white color with blue cap. The option contains 6 mg tar and 0.5 nicotine.

Philip Morris is the company's first brand

170 years after its release, the brand is sold in 40 countries around the world and is still in the first positions for popularity:

Philip Morris Compact Premium Mix is a compact version with a capsule, which changes the taste in one bite. Philip Morris cigarettes came out quite recently, but are gaining great popularity due to their current format and low price. Tar: 6, nicotine: 0.5 mg.
Philip Morris Blue is a classic format with a characteristic taste that has become traditional. Tar: 6, nicotine: 0.5 mg. This line has a smaller version with a tar value of 10 mg and 0.7 nicotine.
Philip Morris Compact Blue is a compact cigarette that has become classic. This version has a shorter filter for easier handling of the process. Tar: 6, nicotine: 0.5 mg.

L&M is the first among all brands to be sold.

Enter the top three demanded cigarettes from the world:

L&M Compact – compact format, strengthened filter and compact pack structure. Tar 6, nicotine 0.5 mg per unit.
L&M Compact 2 IN 1 – compact cigarettes with a refreshing capsule, which allows you to change the taste of one bite to minty-sweet. Resin: 4; nicotine: 0.4 mg.
Marlboro Double Mix. With these cigarettes, 2 capsules are included: forest berries and refreshing mint. For additional capsules, you can select different types – 4. Tar: 5, nicotine: 0.4 mg.